Mr. Ashish Soni

Mr. Ashish Soni is the Founder Managing Director and Principal Officer of M/s Troth Insurance Broking & Consultants Pvt. Ltd. which is also the flagship company of its online insurance business vertical ‘Aapka Protection’ ( He had started his career in the field of Life Insurance in 2001. Within a year he also started working in the field of General Insurance wherein he continued working successfully for next 15 years. In 2007 his business firm was the only ISO 9000 certified firm in India in the ‘Insurance Consultants Category’.

In the initial years of his career in the insurance industry, he had observed that many insurance policyholders (insured persons & firms) across the insurance industry were facing issues regarding after-sales services (including matters related to insurance claims). With a strong desire to provide satisfactory and qualitative after-sales services to his clients, he shifted his focus to customer-oriented business model. He then restructured his organization and added ‘Claim Administration Division’ and ‘Customer Relationship Division’ to his existing team of Sales Persons, Underwriters, and others. ‘Quality Services to the Clients’ became the pivotal objective of his organization

Presently, the organization of nearly 100 team members serves 20,000+ clients for insurance in Life, Health, Motor, Fire, Marine, Travel, Workmen Compensation, Liability, Package and other categories. Strong business association with more than 45 insurance companies is able to provide multiple policy options to the clients for various insurance covers.

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